PowerUp Toys
POWERUP Toys lets consumers of all ages expand their sense of play and experimentation by adding power to familiar paper airplanes.
The company has won awards at The Best of Toyfair 2013, Popular Science, The Best of Toyfair 2014, Mashable, Gizmodo and Popular Mechanics.
The Brief
When Exponential started working with PowerUp Toys, the company had mainly organic sales on it’s Amazon store with virtually no PPC campaigns running.
Exponential approach
PowerUp Toys has unique products which appeal to several audiences.
Our strategy was based on 2 pillars:
- Finding the most likely to convert keywords.
- Finding related products for each of the target audiences.
- We built search campaigns targeting the most relevant keywords such as ‘paper airplanes’, ‘airplane kits’ and ‘model airplanes’.
- We built numerous product display campaigns on Amazon Marketing Services, targeting other toys, gadgets and educational products.
- Using our strict work protocols, we optimized the campaigns to maintain PowerUp Toys’ target profitability.
Exponential results
“Exponential took our Amazon PPC channels and grew them from basically nothing to 20% of our total sales on Amazon USA. They studied our niche very thoroughly, and worked closely with us to find new audiences.”
Shai Goitein
PowerUP Toys owner and CEO
OTHER STORIES
MGSPORT
Amazon PPC
VEDA LILA
Adwods and Facebook Ads
SAFEBEYOND
PPC for B2C and B2B
AGAMA YOGA
Adwords and Facebook Ads
FOLLOW US ON SOCIAL MEDIA
Exponential results
“Exponential took our Amazon PPC channels and grew them from basically nothing to 20% of our total sales on Amazon USA. They studied our niche very thoroughly, and worked closely with us to find new audiences.”
Shai Goitein
PowerUP Toys owner and CEO