The Client

Marone House offers the exceptional opportunity to invest in a smart, modern home at the heart of a gorgeous historical area of Budapest. 150 bright and airy apartments are nestled behind a unique facade, overlooking a leafy street at the centre one of the city’s up-and-coming neighbourhoods.

The Brief

Marone House reached out to us, to promote their condominium to foreign investors in Hungary and internationally.

Our Approach

We targeted foreigners living in Israel, UK, Ireland, Russia and Hungary and Hungarians living outside Hungary.

We ran 3 types of campaign: search, remarketing and managed placements.

• We set up paid search on Google ads, targeting relevant keywords: flats for sale budapest, budapest investments, buy apartments in budapest.
• We ran remarketing campaigns targeting users who visited the website.
• We ran Google ads display acquisitions by setting up hundreds of URLs via managed placements on sites in which investors search for properties in Budapest.
• The optimization protocols included bid adjustment by device; age, gender, parental status; ads optimization; negative keywords.
  
• Our campaigns brought high quality relevant leads for the international sales team of Citizen Park.

 Exponential results

“exponential.buzz took Marone House to international awareness. For the first time we received high quality leads of investors from Hungary, UK, Ireland, Israel and Russia.“

Modi Gross

General Manager, Marone House