Agama is a unique yoga school that bridges ancient spiritual philosophy with new-age, modern times.
Agama’s main campus is on the island of Koh Phangan, Thailand, with branches in other countries.

The Brief

Agama is one of our long-term clients. We have been running their digital campaigns since 2015.
When we started working with Agama, the school wanted to increase student numbers and attract individuals from all across Europe, Asia and Australia.
The organic traffic Agama received was not enough. PPC channels were not used at all.

Exponential approach

We started by researching the Yoga industry, focusing on the keywords used by people looking for Yoga retreats and Yoga Teacher Training in Thailand.

The main challenge was to filter out many local searches. We accomplished that by building huge negative keyword lists and updating them regularly.

• We structured paid search campaigns by product and country.
• We built retargeting display campaigns.
• Social ads were not used at all, so we built the Facebook ads channel from scratch.
• We created retargeting campaigns based on website visitors and page engagement.
• We created acquisition campaigns based on interests and demographics.