Amon is a Startup operating within the Blockchain industry. Amon offer a powerful crypto debit card which is linked to a multi-cryptocurrency wallet integrated to an AI system that can be used for everyday purchases. The Amon card provides several currency selection solutions; manual selections or an integrated AI system that converts the best performing cryptocurrency, at the point of sale.

The Brief

Amon reached out to us, before the launch, to promote their crowdfunding offer and raise capital.

Exponential approach

We ran campaigns spending 6 digits on 3 major platforms: paid search and display acquisition on Adwords, Facebook ads, and Programmatic ads on leading blockchain publishers. We ran remarketing campaigns on each of the platforms. The campaign scope was complex; more than 10 different languages in over 25 countries.

• We set up paid search on Adwords, targeting relevant keywords: ICO, altcoins, bitcoin, Litecoin, Ethereum etc.
• In Facebook we targeted people interested in bitcoin and ethereum. We also targeted people who are into investments, forex and finance, whilst narrowing down with bitcoin interest.
• We ran Adwords display acquisitions by setting up hundreds of URLs via managed placements on blockchain sites, YouTube videos and wallet apps.
• The optimization protocols included bid adjustment by device; search and display demographics; ads optimization; placement exclusions and negative keywords.
• For a campaign of this size, increased efficiency and cost savings were paramount, so we used automated rules for routine tasks; scripts and 3rd party technologies.
• Our channels made up over 50% of Amon’s digital channels. We achieved a very low lead cost of less than $12.
  
• The crowdfunding campaign (Initial Coin Offering) raised +$3M.