MgSport
The Brief
Originally from Israel, MgSport wanted to expand overseas to the US market.
Exponential.Buzz were contacted shortly after the company opened their shop on Amazon. Sales were low at this stage, so MgSports wanted us to work as hard as possible to improve profits.
Exponential approach
As with every other campaign, we started with a lengthy research process.
- We mapped the magnesium niche on Amazon and analyzed the competition.
- We ran keyword research on Amazon, Adwords and on other platforms to find the best search terms.
- Using our extensive research, we identified MgSport’s unique selling points.
- We created new listings with copywriting, photos and 3d graphics aimed at differentiation and increasing conversion rates.
- We built campaigns for every possible niche in the Magnesium space, focusing on the Amazon Seller Central and Amazon Marketing Services platforms.
- Using our rigorous work protocols, we improved the campaigns – focusing on the optimal cost of sales in relation to growth and later on, profitability.
Exponential results
“Exponential took our Amazon channel and grew it from a few sales per month to 4 digit unit sales. We decided to promote all of our products through them. They are quick to respond to requirements, and are doing a thorough job.”
David Zelniker
MgSport owner and CEO
Exponential results
“Exponential took our Amazon channel and grew it from few sales per month to 4 digit unit sales. We decided to promote all of our products with them. They are quick to respond to requirements, and are doing a thorough job.”
David Zelniker
MgSport owner and CEO