SafeBeyond have created one of the world’s most advanced ongoing legacy management services.
The company’s platform provides an innovative online solution for the easy and secure management of your life story, and your meaningful digital content.

The Brief

SafeBeyond approached Exponential before launching their product.
The goals were to get thousands of free trial customers (mainly in North America), while keeping a very tight cost per acquisition.
Following a successful launch, the company asked us to devise a B2B campaign to get insurance and wealth management companies to purchase bulk licenses.

Exponential approach

Apart from a few clear competitors, the digital legacy niche was just starting to make headway. Because of this, paid search was not useful as the primary channel, so we decided to create a Facebook Ads campaign.

We had to test numerous targeting options, as little was known about the target market.

• Our Ads Manager had literally 250+ ad groups.
• We tested dozens of creatives and landing pages.
• Over the next year, the campaigns brought thousands of leads while maintaining the target cost per acquisition.
• Following this, we started with Paid Search to target related services and competitor brand names.
• For B2B, we launched LinkedIn Ads campaigns.
• We targeted professionals whose Job Title contained ‘Life Insurance’ and ‘Wealth Management.’
• We used both Sponsored Content and Text Ads.